ALPHARETTA, Georgia — The Alpharetta Chamber of Commerce (ACC), North Fulton County’s premier business advocacy organization, today announced the creation of the Downtown Alpharetta District in partnership with the Development Authority of Alpharetta.
This initiative seeks to drive economic development activity through the creation, management, promotion, and execution of events and experiences that attract visitors and residents while strengthening the retention and recruitment of business in Downtown Alpharetta.
“I am excited to lead this initiative and deliver an effective marketing strategy that invites collaboration with business leaders and engagement with residents and visitors," said Deborah Lanham, President & CEO of the Alpharetta Chamber of Commerce.
The Downtown Alpharetta District initiative will feature business development and marketing activities, provide access to small business resources, manage an annual event calendar, create signature events focused on retail and restaurant, and develop “buy local” campaigns.
“Unlike malls or venues like Avalon that are controlled by a single property owner who coordinates marketing and events that benefit all of the business located on the property, Downtown Alpharetta is comprised of many individual businesses and property owners,” said Alpharetta Mayor Jim Gilvin. “Without a single entity or organization working to create and execute a cohesive marketing program, the district can be at a collective disadvantage in promoting the sales, events, and activities that are critical to maintaining a vibrant environment. This new partnership with the Alpharetta Chamber of Commerce fills that void and will enable our Downtown businesses to do collectively what they cannot do individually.”
Encompassing key locations like City Center, The Maxwell, Main Street, Wills Park, Liberty Village, and Milton Avenue, the District covers 1.72 square miles, includes 617 businesses and over 6000 employees.
“If there is one overriding objective of the Development Authority of Alpharetta, it is to attract and retain businesses in the City — to grow employment opportunities,” said Jack Nugent, Chairman of the Board, Development Authority of Alpharetta. “While we can use a number of vehicles to help achieve these goals, a vibrant downtown makes the job much easier. The Authority believes that the success of the downtown retailers and restaurants has a direct correlation to employers’ desires to be located in Alpharetta which is exactly why we have partnered with the Alpharetta Chamber of Commerce.”
Businesses that wish to take part in the Downtown Alpharetta District program will join the Alpharetta Chamber, receive a featured business listing on the District’s website, submit events to an exclusive District calendar, and receive targeted marketing support.
“Our goal as a chamber is to create a thriving business community in Alpharetta and this gives us the opportunity to do just that,” said Dr. Alex J. Paulk, Chairman of the Alpharetta Chamber Board of Directors. “We’re honored that the city has chosen us to take on this project to create a more thriving Downtown District. This is a win for not just the businesses and the city but also for the residents of Alpharetta.”
The Alpharetta Chamber of Commerce formed a new governance committee, separate from its own Board of Directors, that includes public and private stakeholders providing strategic direction, insights, and will report progress and measurable outcomes. The Alpharetta Chamber will also continue its strong partnerships with the Alpharetta Convention and Visitors Bureau and the Alpharetta Business Association and will work together to promote signature events already a part of the calendar lineup.
To help promote the Downtown Alpharetta District, the Alpharetta Chamber has hired Yonder Agency, led by Chris Thomas. Yonder Agency has also assisted the Chamber in its own rebranding and website redesign and will help build the digital marketing infrastructure to support the digital marketing strategy.
To schedule a media interview with Deborah or Chamber board members, for more information about the Alpharetta Chamber of Commerce, or if you would like to become a member, please visit https://www.alpharettachamber.com/ or call 404-545.0212.
You can also follow the Alpharetta Chamber on social media:
The Alpharetta Chamber was established in 2013 and has grown as quickly as the community we serve. We strive to be reflective of Alpharetta – supportive, innovative, engaging, and dynamic. Our advocacy efforts, networking events, and economic development initiatives ensure our business community is positioned for continued growth and success.
The Chamber has grown significantly in membership since its inception and has reached over 425 members in 2021. It has established itself as a valuable resource in the business community and has built strong partnerships with the City of Alpharetta and the Alpharetta Convention and Visitors Bureau (Awesome Alpharetta).
The Mission of the Alpharetta Chamber of Commerce is to promote a vibrant business climate and economy while enhancing the quality of life within our surrounding community.